The COVID-19 pandemic affects all of us. Our world, as we know it, has radically changed. We have pivoted in our personal and professional lives, while simultaneously trying to make sense of a plethora of information often lacking in relevant facts. In this highly complex environment, the pandemic has exposed the vulnerability of many individuals. Yet, in the middle of this crisis, an army of volunteers has mobilized to help our communities drive innovation, connect with neighbors, and offer support to those in need.

For over 25 years, Dr. Susan Love has been a trusted advisor for individuals diagnosed with breast cancer. Her commitment to finding the cause and prevention of the disease led her to found a namesake nonprofit organization dedicated to achieving a future without breast cancer. Today, the Foundation is embraced by a community of supporters, championing her on to achieve her goal.

Building mutually beneficial connections with individuals and organizations is a hallmark of the Foundation. Our deep commitment to our partners is guided by our approach: “Inform, Inspire, Involve.” Through phone calls, newsletters, webinars, and social media, we maintain relationships with key constituents, share information, and offer opportunities to become involved in our efforts to advance breast cancer research.

Supporters are encouraged to raise funds for innovative and life-changing research. Donating to the Foundation, hosting an Act With Love fundraiser, or organizing a team for our signature event, Walk With Love, are all ways to play a part in the fight against this disease.

Amid the COVID-19 crisis, our Community Relations activities pivoted to adapt to the current shelter-in-place environment. Existing technology enabled virtual participation for meetings which seamlessly transitioned from physical spaces to online get-togethers. We immediately increased our outreach phone campaign. Donors are receiving personal updates on our work – and our phone calls are routinely picked up. With more individuals at home, we find that they have more time to talk, which has given us more time to share news about all the great work the Foundation is doing.

We have also had many supporters share with us how they were introduced to Dr. Love. Many first became aware of her after their own breast cancer diagnosis and discovered her book when seeking out information. When others they knew were diagnosed, they told them, this is the book, this is person, Dr. Susan Love, you need to read.

Increasing our personal outreach efforts in this unprecedented and challenging time has allowed us to more deeply engage with our constituents. This is what we—and they—will carry forward as we continue our efforts to implement Dr. Love’s vision: a world without breast cancer.



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