As we emerge from the countless emails and solicitations from the end of the year, we here at Dr. Susan Love Foundation have created a fresh alternative. Digital living has changed our fundamental sense of time, making it even more important for nonprofits to make and mark their own calendars to elicit giving in response to what matters to their donors.
At the Dr. Susan Love Foundation for Breast Cancer Research, we believe in love and Love. There is no better date on the calendar to celebrate this than on Valentine’s Day each year. People give as an act of meaning. Our work is to articulate and amplify what the gift means. By selecting this date, we give everyone another day to come together and celebrate. End of year giving is an increasingly obsolete convention of fundraising.
We’re making a day both memorable and significant in a variety of ways: hosting a Valentine’s Day “Love is in the Air” Luncheon and launching a “Give the Gift of Research Campaign.” Remember, you always gain by giving love.