Dana Richards

People know me as a television producer, breast cancer survivor, philanthropist, and a butterfly. I was diagnosed with breast cancer when I was just 35 years old, and that completely changed the course of my life. It was the scariest thing I’ve ever been through but led me to where am I now. My diagnosis, my surgeries, and my treatment (the chemo & radiation.. and the side effects and infertility)… they were traumatic and harrowing and heartbreaking, to say the least- it’s not something I would wish to relive.. but then again this is just part of my story. The metamorphosis, the resurrection, the rising, the becoming Butterfly, & the understanding of the power of good – and that my destined mission on this planet is to serve – keep me going every single day… it has given me greater purpose in life… as a 10-year breast cancer survivor, and now as an advocate for breast cancer patients, I started a fashion line launching ‘Malibu Dana’ activewear in 2017 (& swimwear in 2019) – with my only goal to give back to breast cancer patients. My path now is to serve. I work with amazing charities The Breast Cancer Fundraiser and Walk With Sally, and I am incredibly grateful to be collaborating with The Dr. Susan Love Foundation for Breast Cancer Research. Dr. Love selected my team of doctors ten years ago, and last year I finally got to thank her when we were connected serendipitously through my Malibu Dana Love collection. 

I feel this beautiful butterfly effect behind me at every turn. They say that a butterfly flapping its wings in Africa can cause a hurricane in Florida. The Butterfly effect is real…I feel it in every fiber of my being. The Butterfly Strong & Love collections came from wanting to help breast cancer patients know they aren’t alone… everyone has a story, and everyone has endured hardship. In essence- everyone is a butterfly. Ultimately it comes down to what you do with that transformation… it’s about showing strength and perseverance in the face of adversity, advocating for what you believe in, and spreading joy wherever you can. Together we can generate powerful forces of change- and make this world a better place. That is the meaning behind the words Butterfly Strong… it’s the Malibu Dana philosophy… caring about something greater than yourself, being part of something bigger than all of us, and serving this beautiful planet and all its humanity every single day.

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