OK, let’s say the cliche is true: A picture is worth a thousand words.
But is it worth a thousand dollars? Let’s discuss.
Right now there’s a mad rush to image everything. If you live in certain zip codes or read the Wall Street Journal, you know that those with privileged access to cutting-edge care are being sold lots of opportunities to get body scans and all sorts of advanced imaging done. It’s often billed as lifesaving, and, it could be. But it’s usually – and probably – not. The scanning boom is mostly an expression of anxiety and a symptom of good marketing meeting disposable income.
No one is getting hurt because individuals who can afford it are getting full body and even body part scans taken. It’s kind of trendy right now. But, it’s distracting.
Breakthrough QT Imaging for breast cancer is tech that is truly transformational. We know that early detection is critical to survival and outcomes for breast cancer patients. This new FDA-cleared, non-compression, no-radiation option using transmission ultrasound provides images of tissue using 3D acquisition to show detail never before accessible with mammography.
Dr. Susan Love believed strongly that traditional mammography was not the whole picture.
Her quest to map and image dense breast tissue consumed many years of her work and advocacy. She helped to fund the foundational research for what is now known and available to the public as QT Imaging because more than half of all women have breast tissue characterized as dense.
Now available to the public at clinics in Los Angeles and the Bay Area, QT images complement and expand on what doctors could already see, providing more visual information and more data. The scan includes a reading by a radiologist. This new technology allows patients and their doctors to have a more accurate, more complete picture of healthy breast tissue, and any signs of abnormalities, down to the ductal level. Right now, QT Imaging is being introduced as a breakthrough technology, and even, a novelty. That’s what it is, for now. One day QT Imaging will be considered the standard of care for all women. Because, for some, it’s literally a scan you can’t live without.
